E-commerce in the Democratic Republic of Congo is experiencing rapid growth, with projected revenues reaching USD 1.2 billion by 2026. The increase in mobile commerce, accounting for 65% of transactions, underscores the country's expanding digital infrastructure and smartphone adoption. Personalization features, such as tailored recommendations, are utilized by 72% of consumers, enhancing shopping experiences and boosting sales.
Average order values have risen to USD 35, reflecting increased consumer confidence and better online payment systems. Despite this growth, customer retention remains a challenge, with only 48% of buyers making repeat purchases. E-commerce companies are investing heavily in personalization to improve loyalty, targeting the sizable and youthful demographic to sustain long-term growth.