Digital advertising in the Democratic Republic of Congo is experiencing rapid growth, with total spend reaching approximately $150 million USD in 2026. A significant portion of advertising budgets, around 35%, now targets digital channels, reflecting increased digital adoption and mobile internet penetration. The average CPC remains affordable at $0.15, encouraging more local brands to invest in online campaigns. The country hosts about 25,000 digital ad campaigns monthly, indicating a thriving digital marketing scene.
Mobile devices dominate the digital landscape, with 78% of digital ad reach attributed to mobile users. This mobile-first trend allows advertisers to connect with a broad audience across urban and rural areas. As internet infrastructure continues improving, digital ad spending is expected to rise further, supporting local businesses and international brands aiming to expand their digital presence in the country’s growing economy. The digital ad ecosystem is poised for sustained expansion in the coming years.