In 2026, the Democratic Republic of Congo continues to expand its digital marketing landscape, with over a third of businesses adopting video marketing strategies. Engagement rates hover around 4.8%, indicating room for growth but also a rising viewer interest in corporate videos. The average video length remains around 2 minutes, optimized for mobile viewers in a country with increasing internet access.
Investment in video marketing has surged to USD 54 million, reflecting the country's growing digital economy. The 28% increase in consumption underscores the importance of visual content in engaging audiences. As digital infrastructure improves, more Congolese companies are leveraging video to promote their brands and connect with consumers effectively.