The DRC's influencer marketing sector has experienced significant growth, with over 150,000 influencers registered across platforms like Facebook, TikTok, and Instagram. Brands are increasingly leveraging local influencers to reach diverse audiences, with marketing spend reaching an estimated USD 45 million in 2026. Engagement rates remain high, signaling effective content strategies and authentic connections with followers.
Social media adoption continues to rise, with 40 million users actively engaging daily. Local brands are investing heavily in influencer collaborations to boost brand awareness and sales, especially in mobile-first communities. As digital infrastructure improves, influencer marketing is expected to become even more integral to the country's advertising landscape, fostering local talent and economic development.