In 2026, affiliate marketing continues to grow significantly in the Democratic Republic of Congo, with an affiliate traffic share reaching 27.4%. The total digital advertising spend has surged to over $1.2 billion USD, reflecting increased digital adoption across sectors. The average commission rate remains competitive at 8.5%, incentivizing more marketers to join the ecosystem. The number of active affiliates has risen to 45,000, indicating a robust and expanding digital marketing community.
Mobile devices dominate affiliate traffic, accounting for over 62% of total affiliate-driven visits, underscoring the importance of mobile-friendly strategies. As digital infrastructure improves, more businesses leverage affiliate marketing to reach consumers effectively. This trend is expected to enhance overall e-commerce growth and digital engagement in DRC, fostering economic development and local entrepreneurship in the digital space.