In 2026, the Democratic Republic of Congo's affiliate marketing sector continues to grow, with an average ROI of 18%, reflecting increased digital adoption and effective campaign strategies. The surge in active affiliates, totaling approximately 15,300, indicates a maturing digital economy and expanding e-commerce landscape. Mobile devices dominate user engagement, accounting for 62% of conversions, emphasizing the importance of mobile-optimized marketing efforts.
Digital ad spend has reached around USD 45 million, supporting the rising affiliate sector which is projected to generate USD 1.2 billion in e-commerce revenue. The expanding online ecosystem provides lucrative opportunities for marketers and affiliates alike. As internet penetration and digital literacy improve, affiliate marketing in DRC is poised for continued growth, driven by local consumers shifting towards online shopping and digital services.