Affiliate Marketing Statistics in Czech Republic (2026)

In 2026, the Czech Republic has seen a significant rise in affiliate marketing, with over 25 top networks actively driving sales across various sectors. The digital ad spend reached approximately USD 350 million, reflecting increased investment and confidence in online marketing channels. Affiliates are earning an average commission of 12.5%, indicating a healthy and competitive market environment. With more than 5.4 million online shoppers engaging with affiliate programs, the industry continues to expand rapidly.

Mobile devices account for 68% of affiliate traffic, highlighting the importance of mobile-optimized campaigns. Businesses increasingly leverage affiliate partnerships to target consumers effectively, especially given the high digital activity among Czech internet users. As the market matures, new opportunities emerge for both brands and affiliates to capitalize on shifting online behaviors and technological advancements. This growth underscores the country's evolving digital economy and the expanding role of affiliate marketing.