Digital Out-of-Home Statistics in Czech Republic (2026)

The Czech Republic's digital out-of-home advertising market continues to grow, with expenditures reaching approximately USD 320 million in 2026. The digital ad share has increased significantly, now accounting for 45% of all out-of-home ads, driven by urbanization and digital transformation. The proliferation of digital billboards has facilitated more dynamic and targeted advertising campaigns, engaging audiences effectively across major cities like Prague and Brno.

Digital billboards are now a common sight, with an estimated 12,000 installations nationwide. These billboards generate an average of 15,000 impressions daily, making them a powerful advertising medium. The average cost per ad remains competitive at around €150, allowing advertisers to reach large audiences efficiently. Overall, the Czech Republic's digital out-of-home sector is poised for continued expansion, fueled by technological innovation and increased advertiser demand.