Cyprus's digital advertising market in 2026 continues to expand rapidly, with total spend reaching approximately $45 million USD. Video advertising remains the dominant format, accounting for nearly 40% of all digital ad investments, driven by increased consumption of streaming content and social media videos. PPC advertising also shows significant growth, reflecting the country's shift towards targeted online campaigns for local businesses and tourism promotion.
The premium placed on paid social media advertising highlights its effectiveness in reaching Cypriot consumers, with 65% of digital ad budgets allocated there. Advertisers benefit from lower costs per view and higher engagement rates, making video ads increasingly essential. As digital literacy and internet penetration improve, Cyprus is expected to see sustained growth in digital ad spending, especially in video and social media platforms.