Cyprus has experienced significant growth in social commerce payments by 2026, with over 1.2 million active users, reflecting the country's increasing digital engagement. The average transaction value has risen to €78, indicating higher consumer confidence and spending power in online social platforms. Digital payment methods, including e-wallets and credit cards, are now widely adopted, with a penetration rate of 68%, facilitating seamless social commerce experiences.
The total social commerce sales volume reached €164 million, demonstrating a robust online shopping environment. Mobile transactions dominate, accounting for 72% of all social commerce payments, underscoring the importance of mobile-friendly platforms. This shift highlights Cyprus's rapid digital transformation and the growing preference for convenient, social-based shopping options among consumers.