Influencer Marketing Statistics in Cyprus (2026)

Cyprus's influencer marketing scene continues to grow rapidly in 2026, with an increasing number of brands leveraging local influencers for targeted advertising. The average rate per post has risen moderately due to higher influencer quality and engagement, reaching €1,200. The majority of campaigns focus on travel and lifestyle, reflecting Cyprus's vibrant tourism sector. Influencers with more than 10,000 followers now number around 3,500, indicating a healthy influencer ecosystem.

Spending on influencer marketing in Cyprus has surpassed €45 million, demonstrating significant investment by both local and international brands. Engagement rates remain strong at around 4.8%, suggesting high audience interaction. As digital influence expands, smaller influencers are gaining prominence, and brands are increasingly opting for niche-focused campaigns to maximize ROI. Overall, Cyprus's influencer marketing landscape in 2026 is mature, dynamic, and highly targeted.