Cyprus has seen a significant rise in influencer marketing ROI, with an average return of €6.50 per euro invested in 2026. The number of active influencers continues to grow, reaching over 4,200, which reflects a vibrant digital ecosystem. Engagement rates remain strong at 4.2%, indicating high audience interaction and effective campaigns across various sectors like tourism, retail, and finance.
Investments in influencer marketing have surged to €45 million, showing a 20% increase from the previous year. Nearly four out of five brands in Cyprus now incorporate influencer marketing into their advertising strategies, emphasizing its importance in reaching local consumers. This trend underscores the country's shift towards digital-first marketing approaches and influencer collaborations' growing ROI.