Cyprus's digital out-of-home advertising market has seen steady expansion, with revenue reaching €35 million in 2026. The adoption of digital billboards continues to grow, totaling around 1,200 across urban areas, reflecting increased digital transformation efforts by advertisers. The market now accounts for approximately 18% of total advertising expenditure, signaling a shift towards digital media in Cyprus's marketing landscape.
The average daily impressions per digital billboard have increased to 15,000, indicating strong consumer engagement. With an annual growth rate of 12%, the digital out-of-home sector is expected to keep expanding, driven by technological advancements and rising advertiser investments in digital formats, enhancing brand visibility and targeting precision.