Cyprus has seen a significant rise in influencer marketing, with over 15,200 active content creators engaging audiences across various platforms. The total marketing spend has reached approximately €45 million, reflecting increased brand investment in digital channels. Instagram remains the dominant platform, accounting for nearly 70% of influencer campaigns, driven by its visual appeal and high engagement rates.
Brands in Cyprus are increasingly partnering with local influencers to reach niche markets and promote tourism, luxury goods, and real estate. The average engagement rate of 4.8% indicates strong audience interaction, making influencer collaborations a vital component of marketing strategies. The growing number of partnerships underscores the country's expanding digital economy and influencer ecosystem in 2026.