Cuba's digital landscape is rapidly expanding, with 7.8 million internet users, accounting for 70% of the population. Social media usage has surged, with 65% of users actively participating, fostering a vibrant environment for user-generated content (UGC). Content sharing is increasingly popular, with over half of internet users creating and sharing content regularly, driving brand engagement and community building.
Businesses in Cuba are investing heavily in content marketing, spending approximately $320 million USD in 2026. This growth reflects a strategic shift towards digital engagement, leveraging UGC to enhance brand visibility and foster authentic connections with local consumers. The rising digital maturity signals a promising future for content-driven marketing strategies in Cuba.