Cuba's e-commerce sector has experienced significant growth by 2026, with approximately 1,500 Shopify stores now operating across the country. The average store attracts around 3,300 visitors monthly, reflecting increased consumer online activity and digital adoption. Shopify remains the dominant CMS platform, with most online entrepreneurs leveraging its features for seamless store management. The widespread use of website builders simplifies online business setup, fostering a burgeoning digital economy.
The average revenue per store has risen to about USD 18,500 monthly, indicating improved sales performance and expanded product offerings. This growth showcases Cuba's evolving digital infrastructure and consumer trust in online shopping. As internet access continues to improve, more entrepreneurs are adopting user-friendly CMS solutions like Shopify, further accelerating e-commerce development. These trends suggest a robust digital market landscape poised for sustained expansion in the coming years.