Cuba's digital advertising market has grown steadily, with retargeting strategies showing an average conversion rate of 18% in 2026. The PPC advertising spend is projected to reach $45 million USD, reflecting increased investment in online marketing. Over half of internet users are now targeted by paid ads, signifying a maturing digital landscape. The average CPC remains low at $0.25 USD, making Cuba an attractive market for cost-effective PPC campaigns.
The effectiveness of retargeting in Cuba is evident, with a ROAS of 4.2x indicating strong campaign performance. As digital penetration deepens, businesses are leveraging targeted ads to maximize engagement and sales. Continued growth in internet usage and digital literacy will likely further enhance retargeting success and advertising ROI in the coming years.