Cuba is experiencing a steady increase in predictive analytics adoption, driven by government initiatives and growing digital literacy. The investment in marketing automation software has doubled since 2022, with many mid-sized companies recognizing its potential to enhance customer engagement and operational efficiency. This shift reflects Cuba's broader digital transformation efforts aimed at modernizing its economy.
Despite challenges such as limited internet infrastructure, Cuba's businesses are increasingly leveraging analytics to optimize marketing strategies. The average ROI indicates that companies are seeing tangible benefits, encouraging further adoption. The expansion of dedicated data teams underscores the country's commitment to becoming more data-savvy, positioning it for future growth in digital services.