In 2026, Cuba's average page load time has improved slightly but remains a challenge for optimal user experience, impacting engagement and conversions. Mobile device usage dominates, accounting for over 65% of web traffic, emphasizing the need for mobile-optimized sites. The modest conversion rate suggests room for growth in digital strategies, especially as internet infrastructure continues to develop across the country.
Despite ongoing improvements, bounce rates still hover around 48%, indicating users often leave sites quickly. E-commerce revenue has grown significantly, reaching approximately 215 million CUP, driven by increased internet access and mobile adoption. These trends highlight Cuba's evolving digital landscape, emphasizing the importance of faster load times and better UX to boost user retention and sales.