SEO Keyword Ranking Distribution Statistics in Cuba (2026)

In 2026, Cuba's SEO landscape shows gradual improvement with an average keyword position of 18.4, reflecting enhanced digital marketing efforts. Mobile search dominates, accounting for over 62% of search traffic, emphasizing the importance of mobile-optimized content. The top 10 keywords hold 35.2% of the share, indicating a competitive but focused keyword environment. The share of keywords in the top 3 positions at 12.7% suggests ongoing opportunities for local businesses to improve visibility.

Despite challenges like limited internet infrastructure, Cuba's digital ecosystem is advancing, with a notable increase in search engine engagement. The average CTR of 22.8% demonstrates users' growing trust and interaction with search results. Local businesses are increasingly investing in SEO strategies tailored to mobile users, which is critical given the high mobile search traffic. Continued digital growth could further improve search rankings and online presence for Cuban brands.