Cuba's email unsubscribe rate remains moderate at 2.8%, reflecting growing consumer engagement and improved email content relevance. With 4.2 million email users, businesses are increasingly leveraging email marketing to reach their audiences despite limited internet infrastructure.
The projected annual revenue from email marketing in Cuba is approximately USD 15 million, with a significant share coming from mobile devices. The click-through rate of 4.5% indicates effective targeting, but ongoing efforts are needed to further reduce unsubscribe rates and enhance content personalization for better retention.