In 2026, Cuba's email marketing revenue per subscriber has increased to approximately USD 4.50, reflecting a gradual rise in digital engagement amid growing mobile internet access. The subscriber base is expanding at a rate of 12%, driven by increased smartphone penetration and government initiatives to boost digital literacy. Despite regional challenges, businesses leverage email campaigns to target both local and diaspora audiences effectively.
Open and click-through rates remain modest, at 22% and 3.1% respectively, but show improvement as marketers refine their messaging strategies. The ROI of USD 45 per USD 1 invested indicates a maturing digital marketing sector, with businesses increasingly recognizing email as a cost-effective channel. Continued growth hinges on expanding reliable internet access and digital infrastructure improvements across the country.