Cuba's digital landscape in 2026 shows a notable increase in internet penetration, reaching 78%. The dominance of mobile devices, with 85% of web traffic originating from smartphones, emphasizes the importance of mobile-friendly content. As cross-device tracking adoption hits 62%, businesses are better able to understand user journeys across multiple devices, optimizing marketing strategies effectively.
The rise in digital advertising spend to US$120 million demonstrates the country's growing online economy. Enhanced analytics capabilities enable companies to deliver personalized experiences and improve customer engagement. Overall, Cuba's digital ecosystem is rapidly evolving, with cross-device tracking playing a crucial role in understanding user behavior and driving growth.