Cuba has seen a steady increase in CRM adoption, with nearly half of businesses integrating such systems by 2026. The rise in marketing automation reflects a growing digital marketing landscape, despite economic challenges. Investment in CRM solutions indicates a shift towards more customer-centric strategies, supporting business growth and competitiveness.
The total digital marketing spend in Cuba has reached approximately $150 million, showcasing expanding online engagement. Companies are leveraging data-driven insights to refine campaigns and improve customer experiences, even as digital infrastructure continues to evolve. This trend signifies Cuba's gradual digital transformation in commerce and services.