Cuba has made significant strides in improving its web performance metrics, with a Core Web Vitals pass rate of 65%. The average load time has decreased to 4.2 seconds, indicating better optimization and hosting infrastructure. Mobile optimization remains a focus, as 78% of websites are now mobile-friendly, enhancing user experience across devices. These improvements reflect Cuba's ongoing digital transformation efforts and increased internet penetration.
The growth in organic traffic, at 12%, suggests that Cuban websites are becoming more visible in search engines, boosting online engagement. Despite progress, the bounce rate remains moderate at 47%, indicating opportunities for enhancing content relevance and user retention. Continued investment in website optimization and digital skills will be vital for Cuba to further improve its online presence and digital competitiveness in 2026.