Cuba's internet penetration has grown significantly, reaching 78%, which has fueled the expansion of digital marketing efforts. Mobile device usage remains high at 85%, enabling more personalized and targeted content delivery. E-commerce continues to rise, with revenues surpassing $2.1 billion USD, reflecting increased consumer trust and digital engagement.
Businesses in Cuba are increasingly adopting content personalization, with 63% implementing tailored marketing strategies. This shift enhances customer experience and loyalty in a market where digital literacy is rapidly improving. As digital ad spend reaches $150 million USD, companies are investing more in targeted campaigns to capture the evolving consumer base.