By 2026, Cuba's affiliate marketing sector has matured, with an average commission rate of 8.5%, reflecting increased competition and consumer trust in online recommendations. E-commerce revenue has reached approximately USD 540 million, driven by expanding internet access and mobile device usage across the country. Digital marketing strategies are now vital for local businesses seeking growth in a transitioning economy.
The digital penetration rate has grown to 63%, indicating a significant portion of the population actively engages online. Mobile commerce accounts for nearly half of online transactions, emphasizing the importance of mobile-friendly affiliate programs. With over 15,000 affiliate marketers, Cuba's digital economy is becoming a key component of national growth and entrepreneurial innovation.