Video Ads Spending Statistics in Costa Rica (2026)

Costa Rica's digital marketing landscape in 2026 shows significant growth, with an estimated USD 45 million allocated to video advertising. The majority of digital ad budgets now favor video formats, reflecting consumer engagement trends and the effectiveness of visual content. The cost per view remains competitive at around USD 0.05, encouraging brands to increase their ad spend and reach a broader audience across platforms like YouTube and social media.

The rapid adoption of digital channels has resulted in an projected 900 million video ad impressions, emphasizing the country's expanding digital infrastructure and consumer internet access. With a steady annual growth rate of 12%, Costa Rica's video advertising market is poised for continued expansion, driven by local businesses seeking to enhance brand visibility and engagement through targeted, high-impact video campaigns.