Costa Rica's social commerce sector is experiencing rapid growth, with a projected conversion rate of 4.8% in 2026. This reflects increased user trust and platform improvements. The total sales are expected to reach USD 340 million, driven by popular platforms like Facebook and Instagram. Mobile shopping dominates, accounting for 72% of transactions, indicating high smartphone penetration and digital adoption among Costa Rican consumers.
The average order value remains steady at USD 55, suggesting consumers are willing to spend more per purchase online. With over three million social media users, businesses have significant opportunities for targeted marketing. Continued investment in digital infrastructure and influencer marketing will further accelerate social commerce growth in Costa Rica.