Costa Rica's digital advertising landscape in 2026 shows a significant shift towards search ads, capturing 45% of the total market share. The PPC advertising spend is projected to reach ₡30 billion, reflecting the country's increasing investment in online marketing. The total digital advertising revenue is expected to hit $1.2 billion USD, underscoring rapid growth driven by mobile and local search trends.
Mobile search ads dominate the Costa Rican market, accounting for 70% of impressions, which emphasizes the importance of mobile optimization for advertisers. The average CPC remains competitive at ₡150, encouraging small and medium-sized businesses to expand their digital presence. Overall, Costa Rica's digital ad ecosystem is poised for continued expansion, driven by rising internet penetration and e-commerce adoption.