In 2026, Costa Rica's podcast advertising revenue is projected to reach approximately $12 million USD, reflecting significant growth driven by increasing digital engagement. The rising number of active listeners, now estimated at 1.8 million, indicates a broadening audience base, with more Costa Ricans turning to podcasts for entertainment and information.
The average listener spends about 7.5 hours monthly on podcasts, demonstrating deep engagement. With 65% of digital audio consumption coming from podcasts, the market remains competitive. Nearly half of Costa Rican businesses are now investing in podcast advertising, showcasing its rising importance in local marketing strategies.