In 2026, Costa Rica's Pinterest user base has expanded to 1.2 million, reflecting increased digital engagement and adoption of social commerce platforms. The revenue from social commerce via Pinterest is projected to reach $150 million USD, indicating strong growth in the country's online shopping ecosystem. A significant 65% of Pinterest users are actively engaged in shopping activities, showcasing the platform's influence on local consumer behavior.
Mobile usage dominates shopping transactions, accounting for 78%, which emphasizes the importance of mobile-optimized content and interfaces for businesses targeting Costa Rican consumers. The average spend per user has increased to $125 USD per month, demonstrating rising confidence and reliance on digital shopping channels.