Costa Rica's digital advertising landscape in 2026 is marked by substantial growth, with total spend reaching $150 million USD. In-game advertising now accounts for a significant portion of this, driven by increasing mobile gaming engagement. The revenue from in-game ads is projected to hit $25 million USD, reflecting the country's expanding digital media ecosystem.
Mobile platforms dominate the in-game advertising space, with 68% of ads delivered through mobile games. Gamers in Costa Rica spend nearly two hours daily on mobile games, indicating high engagement levels. This trend presents lucrative opportunities for brands seeking targeted advertising in interactive environments, further fueling the growth of digital and in-game advertising sectors.