Costa Rica's digital advertising sector continues to expand rapidly in 2026, driven by increased smartphone penetration and internet access. Marketers are shifting budgets towards social media and video platforms to reach younger audiences effectively. The growth rate of 12% indicates a robust digital economy, with companies investing more to stay competitive in the online space.
The dominance of mobile advertising, accounting for over 60% of total digital ad spend, highlights the country's mobile-first digital behavior. As digital literacy improves, businesses are leveraging targeted ads to improve engagement and conversions. The increasing share of digital advertising reflects Costa Rica's evolving marketing landscape and heightened digital investments.