Costa Rica's digital advertising market is projected to reach $120 million in 2026, with mobile ads accounting for the majority share. Despite growth, ad fraud remains a concern, affecting nearly 5% of impressions. The rise in digital ad spend correlates with increased e-commerce activity, which hit $1.2 billion this year, reflecting the country's expanding online retail sector.
The high digital penetration, with 72% of internet users exposed to ads, emphasizes the importance of targeted and secure advertising strategies. As digital channels dominate marketing efforts, addressing ad fraud becomes critical for advertisers to maximize ROI. Continuous investment in fraud detection and brand safety measures will be vital for maintaining trust and efficiency in Costa Rica's digital economy.