Digital Advertising Statistics in Costa Rica (2026)

Costa Rica's digital advertising landscape in 2026 shows robust growth, with total ad spend reaching USD 250 million. The dominance of mobile advertising, accounting for 68%, reflects the country's increasing reliance on smartphones for online activities. Social media remains a key platform, generating USD 120 million in ad revenue, driven by high engagement levels among young and middle-aged audiences. The average click-through rate of 1.8% indicates effective targeting and ad relevance in the digital ecosystem.

The high digital ad penetration rate of 78% underscores widespread internet penetration and digital engagement across the country. Businesses are increasingly investing in tailored campaigns that leverage mobile and social media channels to reach consumers effectively. As digital literacy continues to improve, Costa Rica's advertising strategies are becoming more sophisticated, aligning with global trends and consumer behaviors in 2026.