In 2026, Costa Rica's average bounce rate stands at 45%, reflecting moderate visitor engagement levels across industries. Mobile traffic continues to dominate at 68%, emphasizing the importance of mobile-optimized websites for businesses. The average session duration of 2 minutes 30 seconds indicates users are somewhat engaged but have room for improved content relevance and user experience.
E-commerce platforms in Costa Rica enjoy a 3.2% conversion rate, showcasing growth in online retail. The tourism and hospitality sector remains the top performer, leveraging digital channels to attract international visitors. These metrics suggest Costa Rican businesses are progressively adopting digital strategies, but ongoing efforts are needed to reduce bounce rates and increase conversions.