By 2026, social media usage in Comoros is expected to reach around 620,000 active users, representing over a third of the population. The growing smartphone penetration and expanding internet infrastructure are key drivers of this increase, opening new opportunities for digital marketers. Businesses are increasingly leveraging platforms like Facebook and WhatsApp to engage local audiences and promote products efficiently.
With social media advertising projected to hit USD 1.8 million annually, brands are investing more in targeted campaigns. Influencer marketing is also gaining traction, with local influencers reaching audiences of up to 45,000 followers. This shift highlights the importance of digital channels in Comoros' advertising landscape, reflecting a maturing digital economy and rising consumer engagement online.