In 2026, Comoros continues to see a positive ROI from social media marketing, with an average return of 4.2 times the initial investment. Social media penetration has risen to 65%, reflecting increasing digital adoption across the islands. Local businesses leverage platforms like Facebook, Instagram, and TikTok to reach consumers, boosting overall digital ad spend to approximately $15 million USD. Engagement levels remain high, with users spending around 12.5 minutes daily on social media, indicating active participation.
The growth of influencer marketing is particularly notable, expanding by 35% compared to the previous year. This trend underscores the importance of local personalities in promoting products and services, especially in the tourism and retail sectors. As digital maturity advances, Comoros' marketing landscape becomes more sophisticated, with businesses investing more in targeted campaigns and content creation. The rising social media engagement suggests a promising outlook for digital marketing strategies in the country.