1.2 million
Social Commerce Users
Number of active social commerce users in Comoros
65%
Digital Payment Adoption Rate
Percentage of social commerce transactions completed via digital payments
US$45
Average Transaction Value
Average amount spent per social commerce transaction
18%
Social Commerce Market Share
Share of total retail sales conducted through social platforms
72%
Mobile Payment Penetration
Percentage of social commerce payments made via mobile devices
By 2026, social commerce in Comoros has experienced significant growth, with over 1.2 million active users engaging through platforms like Facebook and WhatsApp. Digital payments have become prevalent, with 65% of transactions completed digitally, reflecting increased smartphone penetration and improved internet infrastructure. The average transaction value of US$45 indicates a shift towards more substantial online purchases, boosting the local economy.
The social commerce market now accounts for approximately 18% of retail sales, highlighting its importance in Comoros' retail landscape. Mobile payments dominate, with 72% of transactions conducted via smartphones, underscoring the country's digital maturity. This growth supports local entrepreneurs and enables broader access to goods and services, contributing to economic diversification and digital inclusion.
Frequently Asked Questions
What are the main social commerce platforms in Comoros?
Popular platforms include Facebook, WhatsApp, and Instagram, which are widely used for buying and selling goods and services.
How has digital payment adoption impacted local businesses?
Digital payments have increased sales, expanded customer reach, and improved transaction security for businesses across Comoros.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.