In 2026, Comoros has seen a significant increase in SMS marketing adoption, with nearly half of mobile users engaging with promotional messages. The growth is driven by expanding mobile infrastructure and increasing smartphone penetration, making SMS a critical marketing tool for local businesses. The average response rate of 12% indicates strong customer engagement, supporting continued investment in SMS campaigns.
Despite the relatively small scale of the market, businesses are allocating more funds toward mobile marketing strategies, with an average spend of $1,200 per company annually. The industry’s revenue from digital advertising is estimated at around $8 million, reflecting the growing importance of mobile communication in Comoros’ economy and marketing landscape.