In 2026, Comoros continues to see a steady rise in internet penetration, reaching 38%, driven by expanding mobile networks. This shift has led to increased engagement with video content, with the average daily consumption now at 48 minutes per user, highlighting the importance of video in digital marketing strategies. Local businesses are gradually adopting video advertising, with 22% utilizing it to reach consumers more effectively.
Mobile devices dominate the viewing landscape, accounting for 72% of video views, emphasizing the need for mobile-optimized content. Companies are allocating around 15% of their marketing budgets to video campaigns, reflecting a growing recognition of its impact. Overall, video marketing in Comoros is set to become a key component of digital outreach efforts in 2026.