By 2026, Comoros has seen a significant rise in influencer marketing, with an estimated spend of 2.4 million USD. The growth is driven by increased internet access and social media adoption, especially among youth. Brands are leveraging local influencers to reach niche audiences, leading to more targeted and effective marketing campaigns. The average campaign budget has also increased, reflecting growing confidence in influencer marketing ROI.
Social media remains the primary channel, with Facebook dominating the landscape, followed by Instagram and TikTok. Engagement rates are steadily improving, making influencer collaborations more attractive for advertisers. As Comoros continues digital expansion, influencer marketing is poised to become a key component of the country's digital advertising ecosystem, fostering local talent and boosting the economy.