In 2026, Comoros is projected to spend approximately $2.3 million on digital advertising, reflecting increased digital engagement and mobile usage. The digital ad market's share of total advertising surpasses 35%, driven by rising internet penetration and smartphone adoption. Local businesses are increasingly shifting budgets online, seeking cost-effective ways to reach their audiences amid a growing digital economy.
Most digital ad spend focuses on mobile platforms, accounting for around 65% of the total, as mobile internet usage continues to dominate in Comoros. With nearly 70% of internet users exposed to digital advertising, the market shows promising growth potential. Investments in digital ad infrastructure and targeted marketing strategies are expected to accelerate further, bolstering economic digitalization.
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