Affiliate Marketing Statistics in Colombia (2026)

By 2026, Colombia's affiliate marketing industry has grown significantly, with approximately 150,000 active marketers leveraging various networks. The dominance of leading networks accounts for 45% of the market share, reflecting strong consolidation and user trust in top platforms. The average earnings of affiliates have increased to $350 per month, indicating improved monetization opportunities amid expanding digital engagement.

Colombia's digital advertising expenditure now exceeds USD 2.4 billion, fueling growth in online marketing channels. Affiliate marketing plays a crucial role, contributing around 35% to the country's e-commerce revenue. This trend highlights the increasing importance of affiliate strategies in driving online sales and the country's evolving digital economy, supported by broader internet penetration and mobile usage.