18.5 million
Mobile Payment Users
Number of active mobile payment users in Colombia in 2026
35%
Mobile Payment Penetration
Percentage of adult population using mobile payments
63%
Mobile Marketing Reach
Percentage of smartphone users exposed to mobile marketing campaigns
$45 USD
Average Mobile Payment Transaction Value
Average transaction value per mobile payment in Colombia
27%
Digital Wallet Market Share
Market share of digital wallets among digital payment methods in Colombia
By 2026, Colombia's mobile payment user base has grown to over 18.5 million, reflecting increased smartphone adoption and digital financial services. Mobile payments now constitute over a third of the adult population, driven by improved infrastructure and government initiatives. Mobile marketing strategies have become integral, with 63% of smartphone users engaging with targeted campaigns, boosting consumer engagement and e-commerce growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.