Long-Form Content Performance and Content Marketing Statistics in Colombia (2026)

Colombia's digital landscape in 2026 shows a significant increase in engagement with long-form content, with users spending over six minutes daily on in-depth articles and videos. Marketers are investing heavily, with a 420% ROI, reflecting the effectiveness of detailed content strategies for building brand loyalty and trust. The digital advertising market continues to expand, reaching approximately $1.8 billion USD, driven by increased internet penetration and mobile device usage.

Consumer preferences indicate a strong inclination toward comprehensive content, with 65% favoring long-form articles for product research and entertainment. This trend highlights the importance for brands to develop rich, informative content tailored to Colombian audiences. As digital maturity grows, companies are increasingly leveraging long-form content to differentiate themselves in a competitive online environment and foster deeper customer relationships.