By 2026, Colombia's e-commerce sector is expected to reach over 6.2 billion USD, driven by increased adoption of personalized shopping experiences. Retailers are leveraging advanced recommendation engines and tailored marketing to enhance customer engagement and boost sales. The majority of consumers now expect personalized product suggestions, which significantly influence their purchasing decisions.
Mobile commerce continues to dominate, with 62% of transactions incorporating personalization. This shift is supported by widespread smartphone use and improved mobile interfaces. Retailers investing in AI-driven personalization tools are seeing higher customer retention rates, with an average order value of USD 55, indicating that tailored experiences effectively encourage larger purchases and repeat business.