In 2026, Colombia's affiliate marketing landscape continues to grow, with an average commission rate of 12.5%. The increase in digital shoppers and e-commerce penetration has driven affiliate programs' popularity, making it a vital component of online retail strategies. The market's expansion is supported by a rising number of active affiliates, now estimated at 150,000, contributing significantly to the country's digital economy.
Revenue from affiliate marketing in Colombia has reached USD 450 million, reflecting robust growth. The e-commerce sector accounts for 28% of online sales, with an average conversion rate of 4.3%. These figures indicate a mature affiliate ecosystem that is increasingly influencing consumer purchasing decisions, supported by advanced digital infrastructure and growing internet penetration.