Podcast & Audio Statistics in China (2026)

In 2026, China has seen a significant rise in podcast listeners, reaching over 520 million users, driven by increased digital access and content diversification. Social media sharing remains the dominant discovery method, with platforms like WeChat and Weibo facilitating rapid content spread. The popularity of apps like Ximalaya FM underscores the shift towards audio content consumption, supported by targeted advertising revenue growth.

Average daily listening time has increased to 85 minutes, reflecting deeper engagement with audio content. Monetization strategies have evolved, with brands leveraging the high engagement levels for targeted advertising campaigns. As digital literacy improves, more users are discovering niche podcasts, expanding the ecosystem and creating new opportunities for creators and advertisers alike.